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    Geopolitical uncertainties spotlight the aluminum market’s resilience and adaptable supply chain

    Written by Kristen DiLandro


    Executives lauded the aluminum market’s resilience and supply chain adaptability as the industry faces mounting challenges.  

    Participants at the Aluminum Association’s State of the Industry roundtable on April 23 included Aluminum Association members and executives: Kelly Thomas, president and CEO of Vista Metals; J. Duncan Pitchford, president of Hydro Aluminum Metals USA, Norsk Hydro ASA; Charles Johnson, president and CEO of the Aluminum Association; and Murray Rudisill, vice president of operations at Reynolds Consumer Products. 

    The conflict in the Middle East remained top of mind for participants. However, other issues, including demand destruction, consumer trends, tariffs, global trade uncertainties and data center-driven demand, also shaped the discussion.

    Dynamics in the Middle East 

    During the discussion, participants described evolving business conditions and cascading impacts from the Middle East conflict. 

    Aluminum production has been limited due to isolated facility damage and power outages. In addition, shipping and transport dynamics continue to shift due to safety concerns for personnel and cargo, along with logistical challenges such as costs and congestion.  

    “We are working to mitigate the impact from the containment and shipping disruptions, finding new shipping routes and shifting supply chains,” said Pitchford. 

    Demand destruction 

    Market forces shaping costs and supply continue to expose vulnerabilities in the aluminum market. In some cases, buyers may substitute aluminum with more readily available materials at competitive price points if supply is not timely, which can erode demand. 

    Participants said they are monitoring conditions closely and expect demand to hold over the longer term. Why? Because supply and materials decisions often occur year in advance, meaning procurement cycles were already in motion before the current market dynamics developed. Given the fluidity of markets, participants expressed concern but not alarm.

    Kelly Thomas noted that competition from alternative materials may pose a greater risk than than short-term market dynamics.  

    “Vista produces specialty aluminum alloys primarily for commercial aviation. In terms of materials substitution, I think the threat we have, which has always been on the table, is composites. It’s certainly something we’re keeping our eye on, but as Chuck said, in terms of the overall industry, demand is still very robust.” 

    Tariffs and global trade uncertainty 

    US tariffs and uncertainty in global trade remain the largest unknowns for participants. Some expressed relief following recent changes to Section 232 tariffs that closed loopholes for downstream aluminum-containing goods. However, they called for greater alignment among USMCA members on tariffs, particularly with Mexico.  

    “We see improvements for USMCA, particularly when it comes to ensuring tariff alignment across trade zones,” Pitchford said. “One of the challenges that has emerged is around products entering Mexico, which is used to circumvent antidumping and countervailing measures of the US.” 

    Chuck Johnson reinforced that point.

    “There’s a very simple litmus test here: a successful agreement should result in a situation in North America where our members can sell in Canada and Mexico, not just Mexican production selling into the US,” he said. “We believe in tariff harmonization and the provisions outlined by Duncan, which results in our access to those markets.”

    Consumer behavior and end market demand 

    Executives also discussed shifts in consumer behavior. They said rising prices and broader market uncertainty are driving changes in purchasing decisions. Some customers are delaying their projects and orders, switching materials or adjusting specifications.  

    Participants also pointed to the growing role of data center construction in shaping demand and cost structures. The buildout is increasing power and electricity demand across the industry. Participants described the trend as both “a challenge and an opportunity.” 

    Demand for aluminum busbar tubing, radiators, thermal management systems and aluminum extrusions for server racks continue to expand.  

    “Data centers are an example of a trend that we are in the process that may be moving quickly today. We are in the process of electrifying our society. There will be more electric takers in the future. We’ll have more competition from other industries for energy. We need to make this administration focus on its energy policy,” said Johnson.  

    Pitchford said aluminum stands to benefit from that buildout.

    “Yes, they are a large electricity consumer and that’s a challenge,” he said. “However, the opportunity based on aluminums properties are strong. It’s lightweight, it’s an excellent conductor both of heat and electricity. So as you look at a build out, one material that gains from that build out is aluminum. It’s a tremendous opportunity for our industry.” 

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