Global Trade

July 2, 2025
Q2'25 auto sales: The sugar high quarter
Written by Nicholas Bell
July marks the end of the second quarter of the fiscal year, and the first quarter in which tariffs on imported vehicles were in effect nearly the entire time.
On paper, second quarter North American sales reports from auto manufacturers extended long-running trends: soft-to-mixed electric vehicle demand, a continued consumer preference for light trucks, and better-than-expected headline sales figures.


